A web designer is responsible for creating the design and layout of a website or web pages. Unlike web developers, who specialise in creating new websites’ structures and the code that forms these, web designers tend to focus on the visual aspects of a site, such as its layout and its usability. However, there can be crossover between these two roles.

Typical duties include:

meeting clients to discuss their requirements and agree a brief
producing sample sites
keeping clients up to date with the progress
research user journey needs
testing site functionality and usability
demonstrating and receiving feedback about draft sites
keeping up to date with design trends and technological, software and accessibility developments
advising clients on search engine optimisation
designing graphics and logos
digital retouching and image editing
providing training and/or support once the site is signed off.
As a web designer, you could work in house, where you’ll work on projects for your own employer, or freelance, when you take on projects for a number of clients. In both scenarios, there can be pressure to meet deadlines and you may need to work extra hours.